The winner of the Golden Hanger Award is selected by a jury consisting of respected Finnish fashion professionals. This year the jury was headed by Gloria magazine’s editor-in-chief, Riitta Lindegren.
The jury’s arguments for their decision are as follows: “Tiia Vanhatapio has brought forward her talent as a designer prominently and in a bold way. Her strong vision and the unique style of her designs have enabled her to create a recognisable brand image. Tiia Vanhatapio has also managed to make her products familiar to the general public, thus proving herself an exemplary fashion entrepreneur. She is a multitalented visionary – the kind the Finnish fashion industry has a dire need for.”
The Golden Hanger Award – presented annually since 1995 – is widely considered to be the most prestigious fashion award in Finland. The Golden Hanger Award was developed by the Finnish Fair Corporation in cooperation with Gloria Magazine, Stockmann department store and Fashion-Vateva.
The award can be given to a Finnish company or designer, whose collection or products meet the following requirements: up-to-date, high quality in design and materials, functionality, good price-quality ratio, exportable commerciality. Representing Finnish quality is also a key requisite.
The award was presented to Miss Vanhatapio at the Muoti 2009 fashion fair on Friday, November 13th at Helsinki Exhibition Centre.
